We live in the Information Age and, like
it or lump it, information technology has now become the driving force of our daily
social life and our ongoing social evolution with both good and bad
applications. Nowhere is this more
evident than on social media.
Last week there was
an armed
offenders’ operation in Kaitāia that had the potential to be dangerous to everyone
in the neighbourhood. During it, I was
able to access and share on social media accurate information that people
needed to know in order to be and stay safe throughout.
Kaitāia Crime Watch
(KCW) is a facebook platform set up in 2014 to help the public and the police
address crime in our town. Local police
have administration rights on it so they can remove posts or turn off comments
at any time. Knowing this, I contacted
local police and then posted the following messages to the KCW page during the
operation:
7.31pm: I live on
Matthews Ave where there is a major police operation underway. Best advice is to stay indoors until the
operation is over.
8.15pm: The incident
is not yet over. Please stay indoors and
let police do their mahi. I will advise
when the roads are reopened.
9.23pm: The incident
is now over, and the roads are reopened.
However, by the time I made that final post, I knew things could
and should have been handled better by the police in every aspect, some of
which I will address separately. Today, I
address their communication strategy, or lack thereof.
In this Information Age, people turn to social media. Police know this and run their own facebook
page. But at no point during the
operation did they use it to communicate with us. And before anyone objects that they don’t
have time during an operation – poppycock!
The same facts communicated to and then by me to KCW could just as
easily and more authoritatively have been communicated directly to the public
by the police.
KCW members have
always supported good policing in our town.
So, it was both galling and ironic to see, within 24 hours of the
operation ending, KCW cop flak from police via the local media for
‘scaremongering’ about the operation because of some misinformed comments on my
post.
Yes, some commenters got things wrong. But, given that public safety was at stake
and public fear was already high, it was important that someone post factual
information so that people could then sift through any dross and drama to work
out what they needed to know to be and stay safe.
As we all reflect on how and what we communicate on social media, police and media need to do the same. Because if they aren’t willing and able to quickly communicate important safety messages to the public, then they ought not be surprised or upset when the silence is filled by social media.
In this Information Age, more than ever, good policing requires
communication.
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