In 1969 watches “Made in Switzerland” meant top quality while “Made in Japan” was code for cheap and nasty. 10 years later the two nations’ manufacturing reputations had almost completely reversed. Why? The introduction of the quartz watch, invented by the Swiss themselves, had changed the watch paradigm. But Swiss watch manufacturers, stuck in their paradigm of watches with bearings, gears and a mainspring were blinded to the future of a totally electronic and versatile watch that could be a thousand times more accurate. In fact, they were so convinced the quartz watch wouldn’t succeed, that they didn’t even bother to patent it. When it was displayed at the annual watch conference in 1967, the Japanese firm Seiko saw its potential and the rest, as they say, is history.
Turning from the world stage to closer to home, we are experiencing strong and historical paradigm shifts right now. How many of us over twenty knew what Mataariki was when we were growing up? If, like me, you’ve moved in your lifetime from having no or little knowledge to knowing quite a lot about it, then you’ve experienced a paradigm shift. Happy New Year! Of course not everyone is happy with this or other similar shifts.
At this year’s ANZAC Day service in Kaitaia I sat behind an old lady who was all smiles until the head boy at Kaitaia College stood and opened with a tauparapara i te reo Maori, then moved into English for the bulk of his very moving korero. But not before the old lady fumed loudly, “Why can’t they speak English?” Now it was a given, proven by his eloquence within seconds of her complaint, that the Kaitaia College Head Boy could speak English. So who was this ‘they’ the old lady was mad at?
In one of those quantum leaps of empathy that happen between humans it came to me that she was actually mad at the paradigm shift that had happened somewhere between 1945 and 2007. I happen to believe that this particular paradigm will eventually shift to the point where almost everyone will be bilingual and the lingua franca will be Maori. I also suspect that at some future public event I might find myself moaning, “He aha ai kaore taea a ratou kia korero i te reo Maori?!” For that reason I reached toward the old lady and, even though I didn’t actually touch her, I like to think she felt my unspoken thoughts, “Kei te pai tena. I understand. Peace. Be still.”
It’s not easy to be at peace when paradigms are shifting all over the place. And inside an iwi we know that not every shift is as benign as multi-lingualism or Mataariki. Engari we also know they throw up some amazing opportunities. Back to the Swiss. Ask any trend-setting youngster to name the top ten watches today, and somewhere in there you’ll hear the name Swatch. That’s a Swiss watch made with a quartz crystal. Man – those Swiss ain’t dumb, and neither are we.
Engari kia mataara! Kei tënä whanau kei tënä whänau anö te pütake mai o te ora. Ko tätou katoa ngä poito, kia Mataariki te taa i te kupenga, kaua e matararahi! Hei konei. Hei kona.
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